It’s a jungle out there but if you want to survive the financial world, then you’ll need to be able to understand the lingo.

Unicorns, narwhals, bear markets, cash cows and swans… they all appear in the global economic lexicon – but what on earth do they actually mean and how do they affect our lives on a day-to-day basis?

Bear Markets and Beyond book

Well you’ll find some of the answers in Bear Markets and Beyond: A Bestiary of Business Terms.

This illustrated guide is created by Dhruti Shah and Dominic Bailey, and published by Portico, an imprint of Pavilion Books.

It’s available to order now. It was a Amazon Number 1 bestseller on two business book lists on day of publication.

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