It’s a jungle out there but if you want to survive the financial world, then you’ll need to be able to understand the lingo.

Unicorns, narwhals, bear markets, cash cows and swans… they all appear in the global economic lexicon – but what do they mean and how do they affect our lives every day?

Bear Markets and Beyond book

Well you’ll find some of the answers in Bear Markets and Beyond: A Bestiary of Business Terms.

This illustrated guide is created by Dhruti Shah and Dominic Bailey, and published by Portico, an imprint of Pavilion Books.

It’s available to order now. It was an Amazon Number 1 bestseller on two business book lists on day of publication.

“I know nothing of this particular jungle and I’m sure I will benefit from this field guide.” – Sir David Attenborough

“They strike a good balance between familiar terms and those which are less well-known…” Money Week

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